How to Sell an Apartment (2): Setting the Apartment Price
2024-04-03
In my last article, I wrote about why It is important to get the apartment's documents in order before starting the sale.. About this in more detail Read here. In this article, I will discuss the second seller's mistake – an incorrectly set selling price (real estate value). After reading this article, you will learn why an incorrect price is one of the biggest reasons for unsuccessful sales and how to set a realistic selling price.
2. The correctly set apartment price helps to sell faster
Daiva had been trying to sell her apartment for over a year: she tried selling it herself, then sought help from brokers, but couldn't find a buyer. True, a few people came to see it, but none of them wanted to buy. When we met, Daiva was already despairing. She could no longer make loan payments to the bank, and the bank threatened to foreclose on the apartment. Therefore, she needed to sell it as soon as possible. After inspecting the apartment and reviewing its advertisement, I realized that Daiva was failing to sell the apartment due to poor quality photos and an incorrect selling price. After adjusting the price and updating the listings, we found a buyer within 2 months. Daiva's story shows that if your selling price is incorrect, you won't attract real buyers because: 1) buyers simply won't see your listing, as it won't fall into their desired price category, or 2) your offer will be too expensive compared to others, and buyers won't bother calling. In detail. You can read about the influence of price on sales in my previously written article, „Why It's Important to Start Sales with the Right Price.“. The article on secants is a topical issue for many – taxes on selling real estate. If you want to read tips from the beginning, click here: sArticle series „How to Sell an Apartment“ If you found this article helpful, and if you know someone who might find this information relevant, please share it by sending them the link to this article personally.
Recent articles
All articles
24 April, 2026
5 minutes.
Internete dažnai matome skambias antraštes – „geriausi nekilnojamojo turto brokeriai“, „TOP brokeriai Vilniuje“ ar įvairių agentūrų sudaromus lyderių sąrašus. Iš pirmo žvilgsnio tai atrodo kaip patikimas orientyras klientui. Tačiau svarbu suprasti, kad dažniausiai šiuos titulus suteikia pačios agentūros, vertindamos brokerių sugeneruotas pajamas ar sandorių kiekį. Tai reiškia paprastą dalyką: „geriausias“ agentūroje dažniausiai reiškia „daugiausiai pardavęs“, […]
22 April, 2026
9 minutes.
Sprendimas pirkti nuosavą būstą daugeliui žmonių yra vienas svarbiausių gyvenime. Vieniems tai pirmasis butas, kitiems – didesni namai šeimai, tretiems – investicija ateičiai. Tačiau dažniausiai tokį žingsnį lydi vienas esminis klausimas – būsto paskola. Kaip ją gauti, kiek reikia nuosavų lėšų, kur kreiptis ir kaip išsirinkti geriausias sąlygas? Būsto paskola nėra tik formalumas banke ar […]
April 20, 2026
9 minutes.
Are you looking for the best place to buy an apartment in Vilnius? Are you considering which districts today have the greatest potential for living, renting, or property value growth? This is one of the most frequent questions I hear when working with buyers. Vilnius's real estate market is constantly changing – some districts are rapidly increasing in price, others remain stable, and some areas are just emerging. Therefore, when choosing housing, it is important to evaluate not [...]
April 16, 2026
6 minutes.
Selling an apartment in Vilnius Old Town is not the same as selling a property in a new build neighborhood. Here, the buyer isn't just purchasing square meters, but also history, a view from the window, and a certain lifestyle. If you aim for the best price in 2026, you must understand: the Old Town does not forgive mistakes, but it values meticulousness with substantial sums. 1. Buyer segments: who will pay the most? To get the best [...]