Why is it better to work with one broker?
2024-04-08
If you've ever browsed real estate listings online, you've probably noticed that some ads are repeated several times and the contact person for the same apartment or house is different. Why is this and why is it better to entrust the sale to one broker representing you?
Working with multiple brokers means you lose the opportunity to get the best market price.
When the same real estate is sold by multiple brokers, you lose the opportunity to get the best market price. This happens because each broker wants to „please“ the buyer, and this „pleasing“ usually manifests as promised discounts, i.e., a lower price for the seller. In such cases, brokers, in order to get their commission, „switch“ to the buyer's side, pressuring you, as the seller, to make the biggest possible discount. Often, such „price games“ become unpleasant and unprofessional, ending in sharp emotions.
Increased broker motivation leads to more successful sales.
When a single broker is selling your property, the probability of them selling it is significantly higher than if multiple brokers were involved. Therefore, it's natural that a broker, knowing that the job has been entrusted solely to them, will be more invested in advertising, meaning they will dedicate more time and money to finding clients. This leads to a faster sale and a better price. Of course, in this case, it's equally important to choose a truly professional broker who knows their job well and whom you can trust.
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